DUE 9/24 Commercial Analysis (group presentation, individual notes)

September 10, 2009

Commercial Analysis

Present in Class on 9/22, Turn in your notes
Prepare a 6-8 minute (2-3 page outline) analysis of a commercial and its social constructions of race.

Your response must answer the following questions:

Choose a character to analyse-how Identify a current commercial:

Analysze Key External traits

-clothing
-body type
-jewelry

markers of race/class/gender

i.e. type of car, home etc.

Also emotional/affect traits—attitude, accent, behavior, mood etc.

Make an analysis—what are the big ideas in this commercial?

How do they build their message based on stereotypes? Or are they reacting to and criticizing stereotypes? How?

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